Brian is a versatile professional with more than 20 years of experience in dynamic, large-scale corporate settings within the iron ore & steelmaking industry. He has a proven ability to set creative sales & marketing strategies, to renovate and optimise processes, and to implement plans. Experienced in commercialising ground-breaking new manufacturing technology (including DRI / HBI and Direct Smelting); through R&D, commissioning, operations, marketing and technology transfer. Extensive international sales & marketing experience spanning nearly 20 years, engaging with customers in China (including a 2-year secondment in Beijing), Japan, Korea, Taiwan, SE Asia and India, and working for a US-based company for over 9 years. Able to quickly discern and act on new market trends, and to apply analytics & technical marketing to maximise product value. A strong leader who draws on a progressive, approachable style to motivate staff and colleagues around common goals.